Sunday, December 5, 2010

Custom Manufactured Envelopes Fast

Last week we received the following custom printed envelope order for a small direct mail company:

#10 commercial size envelope
Custom Double Window
70# Coated Stock
3 color litho quality printing with bleeds
Order Quantity: 2,500

Customer needs job in the mail end of next week. We received the order late Friday and will print, convert, and ship completed project Thursday December 9th. Jobs like this can be a real problem for printers and mailers.

www.envelopespot.com



http://www.mashedin.com/profile/TW/49980614

Monday, November 29, 2010

Safety and Security never looked so good.


Silver Shield™ is made from an eye-catching material that's lightweight and tear resistant. The specialized high-sheen Silver Shield material is a one-of-a-kind canvas on which your four color process printing comes to life. Silver Shield will provide a powerful contrast element to whatever your business can imagine. When you print with Silver Shield, your printing pops. But there's more to Silver Shield than just its slick appearence. Like most of Envelopespot.com products, Silver Shield material is strong, lightweight, and moisture resisant. That means you can send your documents with confidence knowing that once inside a Silver Shield envelope, your documents arrive in style.


Thursday, November 11, 2010

Diamondpak® Envelope Features

Next week www.envelopespot.com will offer a new specialty envelope item called Diamondpak®. Here are the key features of this new substrate:



  • A durable bond between paper and fiberglass scrim provides protection against bursting and tearing

  • A polyethylene film layer that protects contents from wet conditions

  • Blue inside tint keeps information confidential

  • Lightweight...gain potential savings on postage, while upgrading the look of your mailings

  • Cost effective and secure...Law firms and insurance agencies enjoy the potential cost savings from the lightweight Diamondpak® material, as well as the document confidentiality that comes with the shipping in a Diamondpak® envelope

Protection, Lightweight, inside tint. The fiberglass scrim pattern, its tri-dimensional design, and its recognizable blue inside tint give Diamondpak® a unique, secure design, different from other envelopes.


Recommended uses...


Shipping


Archival


Films


Negatives


Internal Documentation


Packaging ideas


Document Transport


Video


http://www.envelopespot.com/

Friday, October 1, 2010

Paper is Good!

Domtar Paper started a new campaign called "Paper Because".
Take a look if you are interested in learning why paper is not the evil product some groups make it out to be.

http://www.paperbecause.com/

Thursday, September 30, 2010

This is a terrific victory for all of us in the print/mail industry

9/30/2010
In an announcement that shocked many today, the Postal Regulatory Commission soundly rejected the Postal Service’s request for an exigent rate increase of 5.4 percent on January 1, 2011. This means that rates will remain the same until they can be legally changed under the price cap formula next may. This is also a stunning loss for the Postal Service has it has pleaded that it desperately needs the money to sustain its operations and it comes in the middle of union negotiations with two of the largest postal unions.

Wednesday, August 25, 2010

Direct Mail Envelopes Work!!!!

Digital Advertising is Being Clobbered by Traditional Media

August 23, 2010

LONDON—Against all odds, traditional advertising is perceived by consumers as more informative, entertaining and necessary than online advertising. Of more than 1,200 people surveyed for digital marketing show ad:tech London by Zussi Research, 69 percent believed traditional advertising was relevant to them, compared with 45 percent for online. For the TV target audience—those aged between 25-34-years old—the gap widens further: 81 percent (traditional) vs. 53 percent (online).

Worse still for digital marketers, annoyance around advertising on the Web is twice as high online as offline. Comments made were that digital advertising is "ill-structured," "mainly irrelevant" and represents a bigger, unwanted distraction for the consumer, rather than a subtle influence.

Typical comments included: "Traditional advertising is less in your face - online seems to use all kinds of annoying tricks to make you view them, eg popups and blank screen links you click by accident. It's an immediate turn-off."

Why is this happening?

ad:tech conference and marketing director, Christophe Asselin, says that customers aren't responding positively the way that the industry believes. "While we are witnessing some amazing online campaigns out there, this research simply shows that the overall advertising and marketing community isn't hitting the mark with online users.

"Customers are becoming more and more savvy to online marketing tactics and are less forgiving toward sloppy and clumsy practices mainly adapted from the old mass media communication model. Just because online is cheaper and quicker to implement, doesn't mean you can afford to throw away its huge potential," added Asselin.

"There are many opportunities for digital advertising to be far more engaging, relevant and pertinent than traditional media. Education and greater skills are desperately needed to unleash the full power of digital if we want leave up to our users' expectations," Asselin says.

ad:tech speaker and BBC head of technology for marketing, communications and audiences, Mark Kelleher, says: "Given the changing behaviour of the public with the advent of multimedia, online promotions could hold huge potential value but many organisations aren't unleashing this potential effectively."

So how companies can get it right?

In parallel to the consumer study, ad:tech London also surveyed brand advertisers and marketers who attended the show in 2009. 633 surveys were completed.

One interesting aspect was how unconfident respondents were. When asked to describe a topic to a colleague many said they were "aware but not confident" of the subject. Surprisingly, these included social marketing, mobile marketing and search engine marketing. Only 23 percent would regard themselves as digital marketing experts.



Regardless of this low-confidence level, 71 percent of respondents said that their company handles its digital campaigns in-house. "While online marketing budgets are increasing, companies need to make sure the same investment is done to train and educate their staff," says Asselin. "The industry is still very young, newcomers are numerous and best practise isn't being shared. ad:tech London is a crucial platform to unite advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI."

About ad:tech
ad:tech London, part of the Daily Mail Group and, in its sixth year, is firmly established as the premier UK Exhibition and Conference exclusively dedicated to the online advertising and marketing industry. ad:tech provides a meeting point for 8,000 marketers and advertisers . It comprises of a paid-for conference, free exhibition and free educational seminars.

ad:tech conferences currently take place in New York, San Francisco, London, Sydney, Shanghai, Singapore, Tokyo and Beijing. ad:tech will continue to expand globally in order to provide online marketing communities with great opportunities to network, share best practices and ideas everywhere in the world

Thursday, August 5, 2010

Postnet Barcode Update

www.envelopespot.com

Next May (2011) the Postnet barcode will become obsolete and the USPS will require that virtually all reply envelopes or reply cards bear an Intelligent Mail Barcode. The deadline is still 9 months away, but many business mailers buy these items in large quantities while others may have slow moving versions in inventory, so it is important to start to manage the change now.

The requirement applies both to business reply and courtesy reply devices. Business reply pieces will need the Intelligent Mail Barcode for the correct calculation of the reply fee. If an outbound mailing pays an automation (barcode) rate, any reply piece in that mailing must meet automation standards, including an Intelligent Mail Barcode, after May 2011. In other words the lack of an Intelligent Mail Barcode on a reply devise could cause the mailer to lose the automation discount on the whole outbound mailing!

The USPS has not yet determined the exact date next May when the new requirement will go into effect. We recommend however that you complete your conversion for business reply pieces by early April so that all Postnet coded pieces can clear the system by May and avoid any confusion about the reply fee due.

It's also important to note that an Intelligent Mail Barcode includes a Mailer ID (MID) that identifies the mailer. Many companies already have an Intelligent Mail MID.
www.envelopespot.com

Friday, July 23, 2010

Silver Shield 9 x 12 Printed 4 color process.



Here is a sneak peek of the new Silver Shield 9 x 12 envelope printed 4 color











www.envelopespot.com

Silver Shield Envelopes now available! www.envelopespot.com

Dear Current and future Customers,

As we approach our 27th year in the envelope business, www.envelopespot.com continues to offer innovative packaging options to you, our customer. Our latest product is one of the most unique items to date. Introducing Silver Shield™, a strong, lightweight alternative to conventional envelopes.

Silver Shield is made from eye-catching material that is lightweight and tear resistant. The specialized high-sheen Silver Shield material is a one-of-a-kind canvas on which your four-color process printing comes to life. Anything you imagine will not only print to the silver shield material, but also a powerful contrast element to whatever your business can imagine. When you print to Silver Shield, your printing pops.
But there’s more to Silver Shield than just its slick appearance. The Material is strong, lightweight, and water resistant. That means you can send your documents with confidence knowing that once inside a Silver Shield envelope, your documents are secure.
Look for a full lineup of Silver Shield flat envelopes coming in the next couple of weeks. Make www.envelopespot.com your single source for innovative document packaging products.
Best Regards,

Envelope Spot

www.envelopespot.com
Your single source provider of specialty envelopes....
Tyvek®, Paper, Herculink™, Tri-brite™ Blank Stock or Custom Printing

Saturday, July 17, 2010

Monday, June 21, 2010

The real Story of Forest Management

Domtar provided an excellent presentation to the National Association of Major Mail Users in Canada recently that dealt with an issue that is close to all of us – the real story of forest management. Many of these statistics are available on the EMA Foundation Institute of Environmental Studies website but it is good to see mailers getting the message about papermaking and the forests. Here are the facts:

• There are about 1.5 billion trees planted in the US every year according to the United States Forest Service.
• In Canada, 600 million seedlings are planted each year.
• There are 750 million acres of forests in the US, about the same as 100 years ago.
• Annual net growth of U.S. forests is 36 percent higher than the volume of annual tree removals.
• Total forest cover in the U.S. and Canada has remained the same from 1990 to 2005.
• The paper-based communications industry, lead by the Paper Industry in the USA, has committed itself to recovering 60 percent of the paper it produces by 2012, and it has almost met that goal already.

There are many more facts in this excellent presentation but you will have to contact Domtar to get the slide set. It is great to see our paper companies stepping out front on these issues.

Monday, June 14, 2010

National Envelope Corporation in Trouble

NATIONAL ENVELOPE CORPORATION FILES FOR CHAPTER 11
REORGANIZATION
UNIONDALE, NY June 10, 2010 – National Envelope Corporation announced today
National Envelope and its affiliates filed voluntary petitions under Chapter 11 of the
Bankruptcy Code. The company has taken this action to implement a financial
restructuring that will provide the flexibility and support to complete the operational
restructuring already underway.
National Envelope expects to continue to operate in the normal course of business
during the Chapter 11 reorganization process. All of the company’s facilities are open
and continuing to serve customers as usual.
Stephen Gawrylewski, Chief Restructuring Officer/ Interim CEO for the company, said:
“The strategic reorganizing of National Envelope is well underway. We have been
constrained by our capital structure and by the unprecedented economic slowdown. We
intend to use the court-supervised Chapter 11 process to develop and implement a new
capital structure that will optimize the financial benefits of the operating restructuring
currently underway. Fortunately, the fundamentals of our business remain strong and
provide an excellent foundation for the future. We expect that National Envelope will
emerge from its Chapter 11 reorganization well-positioned for profitable growth.”
About National Envelope Corporation
Uniondale, NY based National Envelope Corporation is the largest manufacturer of
envelopes in the world with 14 manufacturing facilities and 2 distribution centers and
approximately 3,500 employees in the U.S. and Canada. The company is an
environmental leader in the paper and envelope converting industries with certifications
from the Forest Stewardship Council (FSC), Rainforest Alliance, Sustainable Forestry
Initiative (SFI), Programme for the Endorsement of Forest Certification (PEFC), Chlorine
Free Products Association, and Green Seal. For more information on National Envelope
please visit www.nationalenvelope.com.

Monday, June 7, 2010

www.ribbs.usps.gov

You can track the progress of the Intelligent Mail Program at www.ribbs.usps.gov.

Monday, April 26, 2010

Direct Marketing share of ad spend increases to over 54%

According to the Direct Marketing Association's Response Magazine, direct marketing spending made up 54.3% for all total ad expenditures in 2009.

Hopefully the trend will continue hense increasing the demand for envelopes.

Monday, March 29, 2010